What is Baidu? And why should you care?
Baidu is the search engine for China, Japan, Hong Kong, and Taiwan that is beating Google at their own game. Baidu will censor content in line with the strict guidelines of China’s government, but the most important thing to consider about Baidu is that close to two billion individuals are being targeted to conduct their internet searches on Baidu and their affiliate sites and communities.
Many American sites and companies are putting politics aside and submitting their site to Baidu and optimizing their site for inclusion. This could involve creating an encoded separate Chinese-version of their site or merely submitting their English-version to Baidu. If your product or service is something that absolutely cannot be sold to a customer in China, perhaps Baidu is not for your company. But, if there is any conceivable way that the China market of billions of consumers may someday be targeted by your company then getting into the Baidu search engine index is advisable.
Baidu trades on the NASDAQ under the stock symbol BIDU.
Clark Schultz Blog 