Is there life beyond Google Adsense for a small business website looking for advertising revenue? The answer is maybe. After a rocky start, in-text advertising is slowly gaining acceptance as more major sites adopt the “inside the content” form of advertising. Of course, the original thought with in-text advertising was that it could potentially annoy and mislead visitors to a site, as visitors were redirected to advertising links instead of more on-site content. This may be the case for many sites – and it is almost surely an initial consequence of converting to in-text advertising – however, some pretty impressive sites including sites of major newspapers, magazines, blogs and commercial sites have adopted in-text links with good results. Perhaps, it is the pervasiveness of Google Adsense and the standard placement of the 728×90 or 125×125 sized-ads that make in-text advertising a fresh approach to advertising revenue.
In-line text is certainly not for all sites. For one thing the click payouts are rather low compared to most Google Adsense placements. Particularly for hotly contested verticals like real estate, financial services or insurance. But if your site’s advertising revenue is flat and the look-and-feel of the site could stand an upgrade, give half-a-thought to in-text advertising. You can start with the below sites:
Adbrite.com
Infolinks.com
Kontera.com
Clark Schultz Blog 