The potential entry of McDonald’s into the bagged coffee game throws an unexpected wildcard into the mix with the space already crowded by the likes of Green Mountain Coffee Roasters, Starbucks, Kraft Foods Group, and Dunkin’ Brands to name a few. Though the competition is heated, there could be enough cups of Joe to go around as even a tiny sliver of the huge market can lead to significant profits for any of the major players. Coffee market breakdown: The $10B industry percolates at a 5% growth clip per year with a profit margin close to 30%.
via Seeking Alpha and Wall Street Journal
UPDATE: Though McDonald’s calls the chatter “speculative,” the smart money says Mickey D’s will take a crack.
Clark Schultz Blog 